About Us

ROJO Apparel officially launched in September 2009 on the campus of New Mexico State University with a simple mission: to feed the hungry. At ROJO Apparel our goal is to address a major problem; over 1 billion of the world’s people are hungry. What’s even more shocking is how easy it is to help. We want to provide people with an avenue to give while they shop. Every purchase from our site will provide funds to ship meals to the starving people of the world.

We hope that our business model will provide you with the opportunity to help others.We invite you to become a part of the history of ROJO as we seek to begin a legacy of bringing hope to the poor while creating a generation of poverty conscious consumers. ROJO is not just a line of apparel, but a way of living that brings awareness to poverty issues while using our consumption dollars to make a difference.

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